HOW TO BUILD YOUR FOLLOWING AS A NEW YOGA TEACHER

Yoga By Shashank jain


Building your following as a new yoga teacher can be challenging. Instead of just working hard, imagine working smart and attracting more students effortlessly.

Is This You?

Before diving into the strategies, let’s see if this resonates with you:

  • You’ve recently completed an intensive yoga teacher training program or have been practicing yoga for years and now want to turn it into your profession.
  • You’ve invested significantly in a yoga teacher training program and are eager to start earning a living through yoga.
  • You’re quitting your day job or switching to part-time work to pursue your true passion – teaching yoga.

If any of these sound like you, keep reading. The struggle of a new yoga teacher is real, but if you’re ready to take charge, take a deep breath, roll up your sleeves, and read on.

How to Build Your Following as a New Yoga Teacher

1. Pick a Niche Within Yoga Teaching

What kind of yoga do you truly enjoy teaching? Is it restorative yoga for busy mothers who need relaxation, or Vinyasa flow yoga for young professionals who sit at a desk all day?

Yoga is all about focus, and that’s why you need to narrow down your focus and define your yoga niche.

2. Set a Target for Student Attendance in Your Classes

As you’re learning to market yourself as a new yoga teacher, set goals for how many students you want in your class. This helps you promote yourself with a clear attendance goal in mind. Is it 10? Is it 35? Knowing what success looks like will help you decide if your marketing methods are effective.

3. Build Your Blog and Email Mailing List

New yoga teachers should leverage technology. Start a yoga website or blog to help people find you online more easily. Identify the questions, problems, and challenges your students have and create engaging SEO blog posts that answer those questions.

Create an irresistible opt-in freebie to grow your email list subscriber base. Always use a professional email address for all business communications.

4. Maximize the Power of Social Media

Renting a space and holding a class won’t be enough if no one knows about it. Social media is the most cost-effective tool to help you build your following. When used strategically, it can attract new students and keep you authentic as a yoga teacher.

Getting Started with Facebook

Create a Facebook business page and fill it out completely, linking it to your blog. Plan engaging content for your page and focus on getting engagement from your followers. Facebook rewards pages with high engagement with more visibility.

Join Facebook groups related to yoga, but don’t just promote your classes. Engage with the community by asking questions, offering advice, and interacting regularly. This helps bring potential students to your page, blog, and classes.

Consider using Facebook ads to attract more students. Although it’s a deep topic, mastering Facebook ads can be a secret weapon for attracting students to your classes.

Getting Started with Instagram

Instagram is popular among those interested in healthy living and yoga. Look at popular yoga teachers on Instagram and learn from their strategies. Notice their posting frequency, content type, and engagement tactics.

Tell human stories about your life as a yogi, which can build loyalty among your followers.

Getting Started with YouTube

YouTube yoga tutorials are powerful for building your following. Plan your content, decide on the type and frequency of videos, and consider how you will edit them. Use copyright-free music and marketing tactics to get subscribers from YouTube to your website.

Getting Started with Snapchat

Don’t underestimate Snapchat. Create a public Snapchat account, follow popular yoga teachers, and decide what kind of content you want to create. Share your Snapchat ID with people you know to get started.

In-Person Tips

Be Your Authentic Self

Show your human side to your followers, not just the perfectly calm yoga teacher. ou can also learn about baddiehun

Prepare for Classes in Advance

Ensure your classes are engaging, well-paced, and thoughtfully planned. Bring yoga philosophy to the mat, prepare sequences, remember cues, and create playlists for your class.

Be Approachable Yet Professional

Learn your students' names, do small introductions before each class, and ask about any medical issues or physical injuries.

Give Personalized Attention

Walk around the room and customize poses for a few students. Personalized attention deepens their experience and encourages them to return and recommend your classes to others.

Get to Know Your Local Yoga Community

Network with other yoga teachers, participate in local festivals, collaborate with local businesses, and organize introductory classes. Building relationships in your local yoga community can open doors for teaching gigs.

Encourage Returning Students

Offer discounted passes and keep students informed about new classes. Have promotional materials with your website and contact details.

Get Reviews and Testimonials

Ask students who benefit from your lessons to leave reviews on Facebook or provide testimonials for your website.

Case Studies of Popular Yoga Teachers

Adriene Mishler

With over 2.3 million subscribers on YouTube, Adriene Mishler has become a household name. Her channel, Yoga With Adriene, features weekly videos and a membership-based online library, Find What Feels Good.

Kino MacGregor

Kino MacGregor, an Ashtanga yoga practitioner for 18 years, has over 2 million followers across social media. Her Instagram account, @kinoyoga, has 1.1 million followers. She posts photos and videos daily, engaging consistently with her audience.

Tara Stiles

Known as the ‘yoga rebel,’ Tara Stiles connects yoga and nutrition to engage her audience. Her website, Strala, features a recipe section, and she regularly posts about food on her Instagram account, @tarastiles. She shares her life, including motherhood, making her relatable and endearing.

Final Thoughts

No matter how many followers you amass, it won’t matter if you’re not a good yoga teacher. Continuously grow, learn, and improve as a yoga teacher and yogi. This commitment to personal growth will reflect in your practice, classes, and students’ development, making it easier to build your following as a new yoga teacher.

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